Privacy Policy

Modern Lifafa, registered under the Limited Partnership Act, 2008, having its registered office at Clubley Bajoria Rd, Saharanpur – 247001, Uttar Pradesh, India, represented by its Partner, Ms. Kokil Agarwal, (hereinafter referred to as the “Company,” “we,” “us,” or “our“), controls and administers the website [www.modernlifafa.com] (hereinafter referred to as the “Online Platform“). Modern Lifafa is an online wedding registry platform that allows couples to create personalized registries from a curated selection of luxury products and experiences available on the Online Platform. Guests can choose gifts directly from the couple’s registry or opt for virtual lifafas or cash funds that are transferred directly to the bank account of the couple. The Online Platform makes wedding gifting easy and convenient for both couples and their guests (collectively referred to as the “Services“). For the purpose of clarity within this Privacy Policy, the terms “You,” “Your,” or the “User” pertain to individuals or entities visiting the Online Platform.

Kindly review this Privacy Policy thoroughly prior to engaging with the Online Platform or disclosing any personal information. Your utilization of Online Platform signifies your unequivocal consent and understanding of being legally bound by the terms and conditions outlined in this Privacy Policy.

Modern Lifafa serves as a platform connecting users with third-party vendors and is not the seller of record for any products or experiences. Personal data shared with vendors is solely for the purpose of order fulfillment, and such vendors are responsible for the products or services they provide.

LINKS TO EXTERNAL WEBSITES

The protocols and procedures outlined within this Privacy Policy delineate the utilization and dissemination of User Information collected through Modern Lifafa Services. These Modern Lifafa Services may incorporate links directing users to external websites. It is imperative to note that any personal information garnered about the User during their visits to these external websites is not governed by this Privacy Policy. We strongly advise Users to exercise prudence and meticulously review the privacy policies governing these external websites before accessing them. The User acknowledges and comprehends that Modern Lifafa assumes no responsibility for, and exercises no control over, the practices and content of any website accessed through the hyperlinks embedded within Modern Lifafa Services.

LEGAL CAPACITY TO ENTER INTO A CONTRACT

By accepting these Privacy Policies, You, as a User (being a natural person), affirm that You have reached the legal age of majority, which is 18 years, and possess the necessary legal competence to engage in contractual agreements as per the applicable laws. Additionally, in cases where You are registering on behalf of a company, partnership, or any other legal entity, you declare that you hold the proper authorization from said entity and are in full compliance with the Applicable Laws to accept and adhere to these Privacy Policies.

However, if You are a natural person below the age of majority or lack the legal competence to enter into contracts, You are prohibited from utilizing Modern Lifafa Services or providing any information to Modern Lifafa in this capacity.

COLLECTION OF USER INFORMATION

In the course of providing our Services and during User interactions with Modern Lifafa’s Online Platform, we shall gather the following information from Users (“User Information”):

Information Provided by the User: Users may be prompted to furnish information, including sensitive personal details, when creating or utilizing an account on the Online Platform, or when communicating with Modern Lifafa via telephone, email, or other means. This information encompasses, but is not confined to, Your name, address, email address, phone number, particulars of identification or address verification, photographs, financial / bank particulars (such as account number, ifsc code, upi id, account name, etc.), geographical coordinates, particulars of Your company, the nature of Your enterprise (Applicable to Vendors), or other specifics deemed necessary by Modern Lifafa to provide Services and prevent unlawful activities. In alignment with Applicable Laws, we may seek supplementary information about Users.

Information Collected about a User: In relation to a User’s utilization of the Online Platform, Modern Lifafa may automatically gather and evaluate technical information, such as IP addresses, login data, browser specifications, time zone configurations, operating systems, and analogous particulars. Additionally, details pertaining to a User’s visit, such as URL particulars, accessed material or information, search activities, page response times, instances of download errors, duration of visits to particular pages, interaction particulars on pages, techniques employed for navigating away from pages, metadata encompassing location and dates, and particulars of email addresses or phone numbers used for customer service contact may also be collected.

Information Received from External Sources: Modern Lifafa may receive information about Users through their interactions with our other products and services or from third-party sources like advertising networks, analytics providers, or search information providers. Additionally, Modern Lifafa may compile non-personally identifiable information about Users.

USAGE OF USER INFORMATION

At Modern Lifafa, we recognize the pivotal importance of User Information and the responsibility that comes with its utilization. Our approach to data deployment is guided by the principles of transparency, security, and empowering our Users. The multifaceted applications of your User Information may include:

Facilitating User Requests and Services: Your User Information is utilized for fulfilling your requests and ensuring the seamless provision of our Services. We utilize this data to create an environment that resonates with Your requirements and aspirations.

Enabling Research: User Information is used for enhancing the quality and security of our Services. This aids in fostering an environment of continual improvement, offering pertinent solutions and maintaining an enriched User experience.

Informing Users about Changes: Keeping our Users informed is paramount. We utilize your data to communicate updates regarding changes in our Services, terms and conditions, and offerings that may align with your interests.

Complaint Resolution and Dispute Handling: Should the need arise, your User Information is used to effectively address and investigate any complaints, claims, or disputes.

Ensuring Compliance: In adherence to Applicable Laws and governmental directives, Your data may be employed for compliance purposes, including but not limited to, record keeping and audits.

Statistical Insights: We may offer third parties non-identifiable statistical insights about our User base. Rest assured, your identity will remain confidential in this context.

Personalized Experience: Your data facilitates the delivery of a personalized experience, enhancing Your engagement with our Online Platform.

Communication for Service Enhancement: we may contact you through various channels, including WhatsApp, SMS, or email, to offer tailored information related to the Services. You authorize us to communicate for these purposes, regardless of your registration status with the NDNC registry. Additionally, we may periodically provide information about partner and affiliate offerings and general updates.

USAGE OF USER INFORMATION FOR DATA ANALYTICS AND BENCHMARKING

At Modern Lifafa, we value the insights derived from Your interactions with our Services and the unique opportunities they present for growth and innovation. The meticulous analysis of Your User Information empowers us to provide unparalleled Service and create an enriching experience. We employ this data for our legitimate business interests, ensuring that You receive optimal solutions and a seamless journey. The purposes for which we employ Your data include:

Tailored Advertising and Information Delivery: Guided by Your usage patterns, we employ Your User Information to deliver pertinent advertising, marketing communications, and information that align with Your preferences and needs.

 Advancement through Research and Development: Your data fuels our research and development initiatives aimed at enhancing our Services, and Online Platform. This facilitates the creation of new functionalities and Services, enriching your overall experience.

Functionality Enhancement: With insights drawn from Your data, we continually innovate and enhance our existing offerings. This encompasses statistical analysis, benchmarking, and forecasting services designed to elevate Your interactions.

Location-Based Services: Your geo-location data, if collected, enables us to provide You with contextually relevant content and experiences. This enriches your engagement with location-specific offerings.

We acknowledge Your right to object to data processing based on our legitimate interests. Should You wish to exercise this right, we encourage you to reach out to us at info@modernlifafa.com to initiate further discussions. However, it is important to note that such objection may impact our ability to provide specific Services and solutions that are designed for Your benefit.

STORAGE AND SECURITY OF USER INFORMATION

User Information entrusted to the custody of Modern Lifafa is diligently stored in strict adherence to the provisions stipulated by Applicable Laws. The sanctity and security of your information are of paramount importance to us. Utilizing robust security measures, we ensure that Your data is safeguarded against any unauthorized access or compromise. By availing any of the Modern Lifafa Services, You hereby affirm Your agreement and consent to the collection, storage, and utilization of your User Information in accordance with the comprehensive guidelines outlined in this Privacy Policy.

DISSEMINATION AND TRANSFER OF USER INFORMATION

It is essential to comprehend that Your User Information and related data are stored and processed within the boundaries of India. This adherence to territorial jurisdiction is in compliance with the prevailing Applicable Laws. In certain circumstances, in accordance with Applicable Laws, your User Information may be transferred to Governmental Authorities, affiliates of Modern Lifafa, or potential purchasers of Modern Lifafa’s shares or assets. Furthermore, it is conceivable that Your User Information (excluding sensitive personal information) may be shared with third parties, including analytics providers and other entities, solely for the purpose of rendering services to Modern Lifafa and/or our valued Users by such third parties.

This holistic approach underscores our commitment to maintaining data sovereignty, while facilitating seamless operations that are in full alignment with the legal and regulatory landscape. Should any concerns or queries arise, please do not hesitate to engage with us at info@modernlifafa.com. Your trust in Modern Lifafa’s approach to data management fuels our dedication to preserving the integrity and security of your User Information.

ENGAGEMENT OF TRUSTED SERVICE PROVIDERS

To uphold the excellence of our Services and further enhance Your interaction with us, Modern Lifafa may collaborate with established third-party entities. These strategic partnerships serve distinct objectives:

Ensuring the seamless provision of our core Services

Executing our Services efficiently on our behalf

Delivering essential functions related to our Services

Assisting us in supplying products and experiences as a part of our Services

In your engagement with our Services, it’s essential to recognize that these third-party collaborators are granted access to your Personal Information. This access is granted to facilitate their performance of tasks on our behalf. Although, we assure you that these entities are bound by contractual obligations that prohibit the disclosure or utilization of your information for any purpose beyond the scope of our Services, it is crucial to note that we cannot provide an absolute guarantee of their performance conducted within the purview of these Services. Consequently, we hold no liability for disputes, losses, and/or damages arising from the actions of these third-party service providers, as the context may dictate. Modern Lifafa is not responsible for the content or privacy practices of these sites of third-party service providers.

Once User Information is shared with third-party vendors for order fulfillment, such vendors act as independent data controllers and are responsible for their use and protection of such data. Modern Lifafa shall not be responsible for any misuse, unauthorized access, or handling of such data by such vendors.

EXTERNAL / AFFILIATE LINKS

The Online Platform may contain links to third-party websites or affiliate partners. When you click on such links, you may be redirected to external platforms. Modern Lifafa does not control and is not responsible for the privacy practices or content of such third-party websites. Users are encouraged to review the privacy policies of such external platforms before providing any personal information.

STRENGTHENING INFORMATION SECURITY MEASURES

Modern Lifafa places the utmost importance on safeguarding the integrity of Your User Information against any unauthorized usage, misuse, loss, alteration, or exposure. While our comprehensive security measures are designed to ensure the utmost protection of Your User Information, it is essential to acknowledge that unforeseen disclosures of such data cannot be entirely eliminated. These may arise from factors such as data breaches, unauthorized intrusions, or security vulnerabilities.

We wish to underscore our unwavering commitment to the security of your User Information and data. However, it is important to note that no security system is entirely immune to risks, given the inherent challenges of digital communication. Despite our rigorous efforts, we cannot provide an absolute guarantee against unforeseen occurrences.

Please remain mindful that Modern Lifafa’s security measures operate within the digital landscape’s inherent risks. Transmitting information via our Modern Lifafa Services entails inherent digital risks, and Users should exercise due caution while engaging with our Online Platform.

We explicitly state that Modern Lifafa cannot be held liable for any data breaches or unauthorized disclosures that may occur despite our robust security protocols.

CAREFUL RETENTION OF USER INFORMATION

At Modern Lifafa, we exercise discretion in determining the duration for which User Information shall be retained. This retention period extends as long as a User maintains an active presence on our Modern Lifafa Services/Website or as mandated by contractual agreements with Modern Lifafa and in compliance with Applicable Laws. It is important to note that, following the closure or termination of a User’s account with Modern Lifafa, any subsequent destruction of User Information is not the responsibility of Modern Lifafa.

TRANSPARENCY IN DISCLOSURE: COMPLIANT WITH RULE 6 OF THE IT RULES 2011

 Modern Lifafa adheres to a stringent disclosure policy that operates within the parameters of Rule 6 of the IT Rules 2011. The term “Personal Information” encompasses any data that pertains to You and is capable of directly or indirectly identifying You.

We operate with an unwavering commitment to safeguarding Your privacy. As such, we do not engage in the rental, sale, publication, or sharing of Your Personal Information. The disclosure of Your personally identifiable information will only transpire under specific circumstances, including but not limited to:

Your Explicit Consent: Your Personal Information will only be disclosed with your explicit permission.

Legal Compliance and Safeguarding: Disclosure may occur in instances where it is imperative for the investigation, prevention, or action against illegal activities, suspected fraud, potential cyber incidents, threats, or violations of Modern Lifafa’s Terms and Conditions. It may also be essential for ensuring the safety or security of individuals and for defense against legal claims.

Legal Obligations: We may disclose Personal Information when complying with subpoenas, court orders, requests/orders from legal authorities, or law enforcement agencies, as required by law.

COOKIES AND DATA TRACKING

Cookies are diminutive text files that websites place on a User’s computer during their visit. Similarly, various other tracking mechanisms are employed. These tools serve to optimize the functionality and efficiency of websites and apps, while also conveying data to the website/app proprietors.

The types of cookies You encounter can vary based on the jurisdiction from which You access our Website/software, and in compliance with relevant laws. These encompass strictly necessary cookies, performance cookies, and others.  

Employing cookies, pixels, and other technologies (collectively referred to as “cookies”), we aim to identify the browser or device, understand User preferences, and provide essential features and Services. These include:

• Facilitating personalized content display and customized Services.
• Enhancing the quality of Modern Lifafa’s content and Services.
• Safeguarding against deceptive practices.
• Bolstering the security framework.
• Evaluating the performance of our Services.                                                                                                                                        

Outlined below are the cookie categories utilized on our Online Platform, accompanied by descriptions of their purposes:

Strictly Necessary: These cookies are indispensable for Online Platform operation, ensuring security during User sessions, and complying with applicable regulations. They contribute to safeguarding Your information and upholding its confidentiality. 

Functional: These cookies recall user-specific details such as their ID, region, language preference, and accessibility choices, thus enhancing personalization.

Performance: These cookies provide insights into how both You and our broader User base interact with our Online Platform. The amalgamation of this data informs our efforts to enhance Service performance.

Through the integration of cookies and related technologies, we aspire to enrich your experience while ensuring the security and effectiveness of our offerings.

OPEN CHANNELS FOR COMMUNICATION

At Modern Lifafa, we are committed to fostering open lines of communication and addressing any inquiries or discrepancies you may have pertaining to our Privacy Policy. Should you wish to rectify, update, or restrict data sharing with third parties, or if you opt to withdraw or modify your consent related to any information, we encourage you to reach out. You can contact Modern Lifafa by directing your correspondence to info@modernlifafa.com. We are here to ensure your privacy concerns are addressed promptly and thoroughly.

UPDATES TO THE PRIVACY POLICY

Modern Lifafa retains the prerogative to periodically update its Privacy Policy. We strongly recommend that you regularly revisit this page to stay informed about any modifications. Changes to the Privacy Policy will be communicated by posting the updated version on this page. These revisions take effect immediately following their posting.

YOUR CONSENT

By consenting to the terms articulated in this Privacy Policy, You grant us permission to process Your Personal Information for the purposes outlined herein.

USER DECLARATIONS

By using the Services provided by Modern Lifafa and its Online Platform, You confirm the following declarations:

1. You acknowledge that you understand the collection of Personal Information.
2. You acknowledge that you understand the purpose for collecting your Personal Information.
3. You acknowledge that you are aware of the intended recipients of this information.
4. You acknowledge that you have the choice not to provide the requested data or information to the Company and the Online Platform.
5. You confirm that you have read and comprehend this Privacy Policy and all other related Online Platform policies, governing your usage.

DISCLAIMER